Through CEO MUM, the same truth kept surfacing: women are running the world and nobody built them the tools to do it.
"For the first time I didn’t feel like I was failing. I felt like the system was failing me."
Listener · CEO MUM"I love this. Sometimes it feels like I come short in everything because there is work and motherhood."
Listener · CEO MUM"I listened to this on the school run and cried the whole way home. In a good way."
Listener · CEO MUM"I enjoyed this episode so much. Thank you so much for your honesty and relatability."
Listener · CEO MUMThe podcast that became the research. Every episode, working mothers said the same thing — the mental load was unmanageable and nothing was built to help. CEO Mum is where Jada heard the problem clearly enough to build the answer.
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Working parenthood, workplace systems, gender inequality, and the operational pressure on families today.

Parental equality, invisible labour, caregiving inequality, and the case for flexible work.

Building global businesses while raising children. Resilience, long-term ambition, and reinvention.


Building brands, founder pressure, and balancing motherhood with company growth.


Ownership, confidence, monetisation, and the evolution of motherhood and identity.


Support systems, ambition, and redefining what motherhood looks like in modern business.


Financial independence, wealth building, and long-term security for women and mothers.
The same themes surfaced repeatedly. Not a lack of ambition. Not a lack of capability.The mental load — the invisible second shift that falls disproportionately on women, regardless of how supportive their partner is.Mother was built from that.