Insights

Years spent listening to the invisible work behind modern life.

Through CEO MUM, the same truth kept surfacing: women are running the world and nobody built them the tools to do it.

100+
Conversations with working mothers
Hundreds
Of survey responses
Millions
Of social impressions across CEO MUM
Listener voices

Real comments from the audience.

"For the first time I didn’t feel like I was failing. I felt like the system was failing me."

Listener · CEO MUM

"I love this. Sometimes it feels like I come short in everything because there is work and motherhood."

Listener · CEO MUM

"I listened to this on the school run and cried the whole way home. In a good way."

Listener · CEO MUM

"I enjoyed this episode so much. Thank you so much for your honesty and relatability."

Listener · CEO MUM
CEO
MUMThe Podcast
Podcast

CEO MUM.

The podcast that became the research. Every episode, working mothers said the same thing — the mental load was unmanageable and nothing was built to help. CEO Mum is where Jada heard the problem clearly enough to build the answer.

Spotify Apple Podcasts YouTube
CEO MUM. Leicester Square, 2025.
CEO MUM. Leicester Square, 2025.
Featured conversations

The conversations that built Mother.

Jane van Zyl
Jane van Zyl
CEO, Working Families

Working parenthood, workplace systems, gender inequality, and the operational pressure on families today.

Anna Whitehouse
Anna Whitehouse
Mother Pukka · Campaigner

Parental equality, invisible labour, caregiving inequality, and the case for flexible work.

Maria Hatzistefanis
Rodial logo
Maria Hatzistefanis
Founder, Rodial

Building global businesses while raising children. Resilience, long-term ambition, and reinvention.

Nicola Elliott
NEOM logo
Nicola Elliott
Founder, NEOM

Building brands, founder pressure, and balancing motherhood with company growth.

Iskra Lawrence
Saltair logo
Iskra Lawrence
Founder & Advocate

Ownership, confidence, monetisation, and the evolution of motherhood and identity.

Connie Nam
Astrid & Miyu logo
Connie Nam
Founder, Astrid & Miyu

Support systems, ambition, and redefining what motherhood looks like in modern business.

Ayesha Ofori
Propelle logo
Ayesha Ofori
Founder, Propelle

Financial independence, wealth building, and long-term security for women and mothers.

CEO MUM Podcast

Tune in now.

The same themes surfaced repeatedly. Not a lack of ambition. Not a lack of capability.The mental load — the invisible second shift that falls disproportionately on women, regardless of how supportive their partner is.Mother was built from that.