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Privacy Policy.

Last updated: 4 November 2026


Who we are

Mother is made by Mother AI Ltd, a company registered in England and Wales (company number 13585321), Grand Union Studios, 332 Ladbroke Grove, London W10 5AD.

We are the controller of any personal data Mother handles. Questions about privacy: info@hellomother.co.uk.

The short version

  • Mother works on your iPhone. Your calendar, notes and briefings stay on your device.
  • We don't sell your data. We don't show ads. We don't use your data to train AI models.
  • You can delete everything by deleting the app.

1. What Mother uses

Your calendar. With your permission, Mother reads the calendars on your iPhone to build your daily brief and spot what needs attention. You can turn this off at any time in Settings → Privacy & Security → Calendars.

Things you share into Mother. When you use the share button to send Mother a link, text, screenshot or file, Mother saves it so you can find it later.

What you type or say to Mother. Notes, lists and requests you give the app.

Search. Mother searches what's already in the app. Your searches aren't sent to us.

2. What Mother doesn't collect

We don't collect your contacts, location, photos library, health data or payment details. Subscriptions, when they arrive, are handled by Apple. We never see your card.

3. Where the thinking happens

Mother's smart features run on your iPhone. Your information is not sent to Mother AI Ltd or to any other company.

If that ever changes, we'll update this policy and tell you in the app before it happens.

4. Testing the app (TestFlight)

If you're testing an early version through Apple's TestFlight, Apple shares your invite email, device details, crash reports and any feedback you send with us. We use it only to improve Mother.

5. Why we can use your data

Under UK data protection law (UK GDPR), we rely on:

  • Providing the service you asked for (contract): using your calendar and shared items to run the app.
  • Your consent: calendar access, which you can withdraw at any time.
  • Our legitimate interest: using tester feedback and crash reports to make the app work properly.

6. How long we keep it

Data stored in the app stays on your device until you delete it or delete Mother. Tester information from TestFlight is kept while you're testing and deleted within 12 months after testing ends. Emails you send us are kept as long as needed to answer you.

7. Who we share it with

We don't share your information with anyone, except Apple (which runs the App Store and TestFlight), where the law requires it, or a new owner if Mother AI Ltd is ever sold, who would have to keep to this policy.

8. Your rights

You can ask us to see, correct, delete or move any personal data we hold about you, or object to how we use it. Email info@hellomother.co.uk and we'll reply within one month.

If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.

9. Children

Mother is for adults running a household. It isn't meant for anyone under 18, and we don't knowingly collect data from children. Mother may hold information you add about your children, such as school dates or appointments. That stays on your device and is under your control.

10. Changes

If we change this policy, we'll update the date at the top and tell you in the app if the change matters.

MOTHER AI

Connect your calendar, email and messages. Mother handles the rest.

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